Brand New / Papeterie

I'm excited to present the newest brand here at RP Design. Welcome to the family, Papeterie! Alana, owner of this adorable fine paper and stationery shop, came to me with an existing logo and needed some help with a brand and a website. She didn't want to alter the existing logo too much, as it has been the face of her shop for several years and she didn't want to part with that brand recognition. As I tell any client who comes to me with an existing logo they love, no problem! If you like it, let's roll with it. I created brand guidelines based on the current look but took it a step further to define a standard color scheme, alternative logos, patterns, a watermark and stamp designs. Once we had this fully established brand, we were able to carry that over to her new website.

For her online presence, we turned to Squarespace which offers modern templates and is mobile ready with the ability to easily edit your own content. I integrated the store's newly established brand and customized the website styles to fully represent Papeterie on the web. Take a look at the new brand below and be sure to visit!