Brand Development + Packaging + Squarespace Ecommerce

For Lazy Bear Coffee Company, I developed a complete visual identity built around a playful sloth character and a bold, flexible logo system. The brand needed to feel memorable and approachable while working across both retail coffee sales and office-delivery services.

I carried that direction through the full product experience, including roast-specific packaging, coffee pods, branded gear, marketing graphics and a Squarespace ecommerce website. The site brings retail products and business ordering together in one cohesive, easy-to-navigate experience.

Designing the coffee bags was a particularly enjoyable part of the project. Creating variety-specific designs for a growing brand meant managing many details across the product line while keeping the overall system cohesive. It was a rewarding challenge, and the finished collection came together as a beautiful, unified expression of the Lazy Bear brand.